eTail Benelux Connect 2025

April 01 - 02, 2025

Park Inn by Radisson, Amsterdam

Tom Zegers

Digital Acceleration & Transformation Lead Coca-Cola

Day 1 | 1st April

9:30 AM KEYNOTE PANEL: Optimising product discovery: How can you harness AI-driven automation to transform product discovery and elevate CX?

  • How can you design interactive experiences that enable to visualise products in their own environment and create more wow-factor? 
  • How can you streamline product viewing and personalisation to simplify the browsing process and ensure a seamless shopping journey? 
  • How can you offer customers greater control over their purchases through advanced customisation to result in more accurate product selections and minimise returns? 


3:00 PM CASE STUDY: Transforming your business: How to harmonise your workforce, technology and customer touchpoints to remove silos and achieve customer-centric excellence

  • Discover the key steps to setting ambitious goals that align your organisation for long-term digital success 
  • Learn how to dismantle silos and rigid structures to enable seamless cross-functional collaboration across teams 
  • Explore strategies to harmonise your workforce, technology and customer touchpoints as the critical path to accelerating digital maturity and boosting performance 


 

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda