Thomas Schwartz-Dreyfus

• Learn how we created a community-centric rewards program that encourages both loyal and repeat customers to make repeat purchases  
• Consider the best steps to ensure that content appeals to your loyal customer base at the same time as attracting the next generation 
• Understand how to leverage data and analytics to track customer behaviour, measure program effectiveness and continually refine strategies to suit evolving customer need 

In this Oxford Style Debate, hear from our retail media experts on whether they think the amount of ad revenue available from retail media overrides the expectations to maintain a good, ad-limited customer experience. 

True: Thomas Schwartz-Dreyfus, Interim Head of Digital Marketing, Hugo Boss

False: Debmalya Dutta, Associate Director – Global eCommerce Acceleration, Retail Media, Marketplaces, Unileverderator

Moderator: Natalia Arcila Barbour, Founder, NXERA Consulting