Serkan Otles

Serkan Otles

Senior Director, Global Head of Business Development Philips

Day 1 | 31st March 2026

12:10 PM KEYNOTE: How to leverage AI-driven digital transformation to create consumer-centric commerce experiences at scale

  • Moving from transaction-led to consumer-led journeys using real-time AI insights into intent and context
  • Scaling personalisation through agentic intelligent automation to deliver one-to-one experiences efficiently
  • Orchestrating AI-powered omnichannel ecosystems to deliver consistent, personalised experiences across all touchpoints 

Check out the incredible speaker line-up to see who will be joining Serkan.

Download The Latest Agenda