eTail Benelux Connect 2025

April 01 - 02, 2025

Park Inn by Radisson, Amsterdam

Serkan Otles

Senior Director, Global Head of Business Development Philips

Day 2 | 2nd April

12:25 PM CASE STUDY: Aligning AI and Business: How we transformed our organisation and discovered AI’s true potential to boost efficiency

  • Explore the steps that we took to evaluate a range of AI technologies and identify solutions that aligned with our business objectives 
  • Learn practical methods for overcoming stakeholder resistance to smoothly integrate AI into existing workflows and enhance operational efficiency 
  • Uncover the metrics and benchmarks used to measure the impacts of AI to ensure its innovative effectiveness and added business value 


Check out the incredible speaker line-up to see who will be joining Serkan.

Download The Latest Agenda