eTail Benelux Connect 2025

March 31 - April 01, 2026

Park Inn by Radisson Amsterdam City West

Ozana Popescu

Senior Digital Leader – CRM & Loyalty & Mobile Maxeda DIY

Day 2 | 2nd April

11:45 AM CASE STUDY: Empowering Engagement: How we personalised digital experiences to drive customer loyalty, enhance engagement, and create long-term business value

  • Consider our purpose in creating the Praxis app and how our vision led to successful implementation of a community-driven loyalty platform 
  • Learn how we built a personalised app that offers tailored project recommendations, expert guidance and suggestions based on user’s needs 
  • Where are we today and what is coming next? 


Check out the incredible speaker line-up to see who will be joining Ozana.

Download The Latest Agenda