Natalia Arcila Barbour

• How can you design interactive experiences that enable to visualise products in their own environment and create more wow-factor? 
• How can you streamline product viewing and personalisation to simplify the browsing process and ensure a seamless shopping journey? 
• How can you offer customers greater control over their purchases through advanced customisation to result in more accurate product selections and minimise returns? 

Join our dragons as they assess the latest innovations from start-up companies pitching their tech in a bid to win first place. 

Listen up as the dragons review the technology’s benefits to your business, predict their future success and deliver their verdicts 

The ultimate decision is in your hands though, as the audience get to vote for their favorite. 

Will you find the next big thing? 

Start-Ups:

• Navid Khonveh, Co-Founder & Financial Manager, ArbiQuest 
• Jolanda Kooi, Founder & CEO, tex.tracer 
• Jeroen Nas, CEO, Vemt 
• Finn Geiger, Co-Founder & Managing Director, Mapular 

Dragons:

• Marieke de Raedt, Head of Omnichannel Strategy, HEMA 
• Alex Bloemendal, Manager eCommerce, Zeeman 
• Natalia Arcila Barbour, Founder, NXERA Consulting 

Moderator:

• Sandeep Arora, Founder & CEO, The UK Launchpad 

• What are the key components for crafting a successful retail media strategy for a brand and for a retailer? 
• How can a well-suited retail media partnership facilitate the exploration of untapped demographics and generate a new revenue stream? 
• How can you create more personalised media experiences for your customers through tapping into retailers’ first party data? 

• How can you overcome the common pitfalls to ensure that your app is quick, reliable and widely adopted by a diverse range of users? 
• How can you use personalised recommendations and notifications based on customer behaviour to enhance engagement? 
• How can you leverage data analytics to ensure that the app boosts conversion and acts as a highly profitable sales channel? 

In this Oxford Style Debate, hear from our retail media experts on whether they think the amount of ad revenue available from retail media overrides the expectations to maintain a good, ad-limited customer experience. 

True: Thomas Schwartz-Dreyfus, Interim Head of Digital Marketing, Hugo Boss

False: Debmalya Dutta, Associate Director – Global eCommerce Acceleration, Retail Media, Marketplaces, Unileverderator

Moderator: Natalia Arcila Barbour, Founder, NXERA Consulting