Michelle van der Veen
Global Direct Commerce Lead DanoneDay 2 | 1st April 2026
11:35 AM PANEL DISCUSSION: How can you adapt your channels and integrate social commerce to connect authentically with digitally savvy shoppers?
- How can you use content, commerce, and community to build trust-driven experiences that convert Gen Z’s curiosity into sales?
- How can you embrace Gen Z’s digital fluidity to meet them where physical and digital experiences blur?
- How can you harness platforms and social commerce tools to resonate with the demand for interactivity, co-creation, and authenticity?
Check out the incredible speaker line-up to see who will be joining Michelle.
Download The Latest Agenda