eTail Benelux Connect 2025

April 01 - 02, 2025

Park Inn by Radisson, Amsterdam

Marieke de Raedt

Head of Omnichannel Strategy HEMA

Day 1 | 1st April

12:20 PM FIRESIDE CHAT: Keeping consistent: How can you create a consistent omnichannel strategy across all platforms to maintain a smooth customer experience?

  • How can you unify all of your channels to ensure that brand identity and customer satisfaction are prioritised at every touchpoint? 
  • What metrics and insights can be used to assess and adapt to cross-channel customer behaviours across different demographics? 
  • How can you align internal teams and break down departmental silos to embrace a company-wide omnichannel strategy? 

3:40 PM DRAGONS’ DEN: Finding the Next Big Thing: Which are the best new digital innovations to invest in to help elevate your instore and online experiences?

Join our dragons as they assess the latest innovations from start-up companies pitching their tech in a bid to win first place. 

Listen up as the dragons review the technology’s benefits to your business, predict their future success and deliver their verdicts 

The ultimate decision is in your hands though, as the audience get to vote for their favorite. 

Will you find the next big thing? 

Start-Ups:

  • Navid Khonveh, Co-Founder & Financial Manager, ArbiQuest 
  • Jolanda Kooi, Founder & CEO, tex.tracer 
  • Jeroen Nas, CEO, Vemt 
  • Finn Geiger, Co-Founder & Managing Director, Mapular 

Dragons:

  • Marieke de Raedt, Head of Omnichannel Strategy, HEMA 
  • Alex Bloemendal, Manager eCommerce, Zeeman 
  • Natalia Arcila Barbour, Founder, NXERA Consulting 

Moderator:

  • Sandeep Arora, Founder & CEO, The UK Launchpad 

Check out the incredible speaker line-up to see who will be joining Marieke.

Download The Latest Agenda