Dmitry Olerinskiy
Director of Digital Strategy DecathlonDay 1 | 31st March 2026
9:30 AM KEYNOTE PANEL: How can you reimagine your UX and SEO strategies to create fluid, AI-guided shopping journeys that increase conversions?
- How can you restructure your SEO to stay visible and relevant within AI-powered discovery ecosystems?
- How can you adapt design thinking to account for AI as both the intermediary and user?
- How can you monitor shifting behaviours to optimise for AI-influenced customer expectations?
- What are the best ways to harness AIO (AI Optimisation) to improve your competitive advantage and drive conversions?
Check out the incredible speaker line-up to see who will be joining Dmitry.
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