Debmalya Dutta

• What are the key components for crafting a successful retail media strategy for a brand and for a retailer? 
• How can a well-suited retail media partnership facilitate the exploration of untapped demographics and generate a new revenue stream? 
• How can you create more personalised media experiences for your customers through tapping into retailers’ first party data? 

In this Oxford Style Debate, hear from our retail media experts on whether they think the amount of ad revenue available from retail media overrides the expectations to maintain a good, ad-limited customer experience. 

True: Thomas Schwartz-Dreyfus, Interim Head of Digital Marketing, Hugo Boss

False: Debmalya Dutta, Associate Director – Global eCommerce Acceleration, Retail Media, Marketplaces, Unileverderator

Moderator: Natalia Arcila Barbour, Founder, NXERA Consulting