Christian Markwat

Christian Markwat

Country eCommerce Manager Netherlands Ikea

Day 1 | 31st March 2026

9:10 AM OPENING KEYNOTE: How to align strategies at local level as a leading global omnichannel brand to drive success in diverse markets

  • Working with online customer journeys in an omnichannel environment to keep the connection between online and offline retail touchpoints
  • Collaborating successfully in a global organisation to keep the brand message and retail foundation in shape across borders
  • Turning local customer, cultural, and competitive insights into opportunities that strengthen the global omnichannel model 

Check out the incredible speaker line-up to see who will be joining Christian.

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