eTail Benelux Connect 2025 is only a few months away, and we have worked hard to craft the perfect blend of hot topics and key drivers to ensure attendees come away from the event feeling equipped to tackle the toughest challenges facing the industry, and filled with ideas and inspiration.

Here are some of the key themes that will be discussed at length at this year's edition of eTail Benelux Connect.

Building Unshakeable Loyalty in a Competitive Market

In today's experience-driven economy, customer loyalty is more valuable than ever. But traditional loyalty programmes are no longer enough. eTail Benelux Connect will explore how to create hyper-personalised loyalty initiatives that resonate with individual customer preferences.

Discover how to leverage data and technology to understand your customers on a deeper level and deliver truly unique and rewarding experiences that foster long-term engagement. We'll address the challenges of building flexible, adaptable loyalty strategies that cater to diverse demographics and keep customers coming back for more.

Unlocking the Power of AI and Generative AI

Artificial intelligence (AI) is revolutionising the retail landscape, offering unprecedented opportunities for personalisation, operational optimisation, and increased efficiency. From demand forecasting and customer behaviour analysis to automated customer service, AI is transforming every aspect of the retail value chain.

But how can retailers effectively integrate AI into their existing workflows? What are the ethical considerations surrounding data privacy and algorithmic bias? And how do we preserve the human touch in an increasingly automated world? We'll tackle these critical questions and explore the transformative potential of AI and the emergence of generative AI in retail.

The Art of Personalised Experiences at Scale

Personalisation is the cornerstone of modern retail. Consumers expect tailored content, product recommendations, and interactions across all touchpoints, both online and offline. However, delivering personalised experiences at scale is a complex undertaking.

eTail Benelux Connect will provide insights into how retailers can leverage data and technology to create truly personalised journeys for each customer while maintaining consistency and relevance across all channels. We'll discuss strategies for overcoming the challenges of data silos, legacy systems, and the need for real-time insights.

Mobile-First: Winning the App Engagement Game

Mobile apps have become essential tools for customer engagement and brand loyalty, particularly among younger demographics. But building a successful retail app requires more than just a basic set of features. Consumers expect seamless navigation, personalised content, and real-time updates.

At the event, we'll explore the latest trends in app development and discuss how retailers can create user-friendly, feature-rich apps that drive engagement and sales. We'll address the challenges of scalability, integration with existing systems, cross-platform compatibility, security, and performance optimisation.